Captivating communications: catching and keeping your audience's wandering eye - SSW

CAPTIVATING COMMUNICATIONS: CATCHING AND KEEPING YOUR AUDIENCE'S WANDERING EYE - NICOLE SHEARER

Your audience matters more than you do. You have only a few seconds to grab their attention, and they can look away at any time. If you want to be heard, you have to keep them at the centre of everything you write, say and create. What's the best way of getting them to read an article, watch a video, or pay attention during your presentation? How can we compete with funny cat videos, clickbait-y space drama and *ahem* bigger space agencies? This is a big, complex subject; two ESA Science editors will squeeze what they can into this 30 minute slot.